Martec was recognized by Quirk’s in the “CX/UX Research” category for its expertise in the Customer Experience and User Experience disciplines in 2023.
As a market research consultancy that truly values the ability of customer segmentation methodologies and analysis to answer the difficult questions driving consumer behavior, our team welcomes and celebrates this industry recognition.
Emily Bielak, Director at The Martec Group, noted, “The critical intelligence gained when executing customer segmentation effectively empowers brands to unlock the missing piece to the puzzles before them, regardless of the questions they have: What’s driving changes in consumer behavior, and what do we need to do in response to maximize our position in the market?”
The announcement follows a similar recognition in 2023, when Martec was recognized by Quirk’s in the “CX/UX Research” category for its expertise in the Customer Experience and User Experience disciplines of market research.
To learn more about Martec’s capabilities and application of market research relative to customer segmentation, continue here or contact us for more information.
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